A year ago, Mark Mason, President of Stone Plastics & Manufacturing, enrolled in innovation management certification courses at NewNorth Center for Design in Business, based in Holland.
“I wanted to learn how not to be a commodity in a commodity world. You need to innovate and bring more value to the customer than just handing them the product and taking orders,” Mason said. “We can do a lot of innovation and we’ve been successful, but the trick is how you get your success rate higher.
“When you do not have the systems in place, it’s hard to have repeatability in innovation. It’s one thing to have a great idea. It’s another thing to have a great idea that brings value to others and actually make those ideas happen.”
By Joe Boomgaard | MiBiz
October 17, 2011