A key discovery in the vetting process was that ‘design thinking’ was an abundant but often underutilized skill. The rich heritage of innovation in our area was a strength that could benefit a larger number of organizations across the region – if properly leveraged and applied.
The Center has begun with a core location in Holland, Michigan, but will actively work and teach throughout the region. We will pull resources from all over North America and the world in order to deliver the content required for our clients. As our reputation and capabilities grow, we will create other core locations and continue our reach.
NewNorth Center is a non-profit, hybrid educational and business institution.
Foundation
We believe that the disciplined application of relevant design processes will accelerate innovation – and profitability – within organizations.
The Center will specialize in immersive skills training, research, executive education courses, custom interchange, regular workshops, in-depth seminars, and an annual Design in Business Summit.
Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.