While we all seem to agree that innovation is important to our future, many organizations push back on new ideas with alarming regularity. This often leaves us wondering – do we have the necessary mindset and capabilities to adopt more competitive systems and processes?
Company orthodoxies are built up over time, steadily layering behavioral assumptions that become the accepted norm. When new ideas are introduced, they have to make it through the filters of corporate culture to become embraced. NewNorth Center has been studying this for a while – so we are ready to announce a special half-day workshop for those that want to learn more about the realities of Corporate Culture and Innovation Barriers.
PROGRAM OBJECTIVE
This half-day Business Studio Series (BSS) workshop is designed for managers and leaders regardless of the size of their organizations. The course will explore some of the most common reasons why we often fail to develop and implement new ideas inside our companies. Participants will interact with NewNorth Center faculty to collectively identify classic creativity bottlenecks via stimulating exercises, tools and exchange. Once these barriers are highlighted, the class will then design non-linear process solutions for each organization to move around the bottlenecks.
NewNorth Center believes in creative thinking that is then followed by action. This morning workshop will stimulate each participant to design new ways to innovate regardless of their environment.
COURSE CONTENT
- Introductions and Overview
- Innovation Defined: Clarifying the meanings behind the word
- Organizational Axioms and Orthodoxy: Why do company cultures behave the way they do?
- NNC Orthodoxy Exercise: What does your organizations culture look like?
- Organizational Realities: How does your organizational structure reflect your innovation vision?
- The Team’s Role: Overcoming the new idea barriers
- The Individual Factor: What you can do about creating new value if no one else will
- When it all Works: What a successful innovation culture looks like
- Checking for Learning: Closing discussion and exchange
Participants
Middle management to executive leadership (depending on scale of organization)
Class minimum of 6 participants must be met in order to conduct course
Class will not to exceed 12 participants
Class Format
- The is a half day class (8am – noon)
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty will be involved
Cost
$500 per participant
(ask about group discounts)
NewNorth Center requires 50% deposit at time of sign up with the remainder to be paid by commencement of class. Please see ‘terms & conditions’
NewNorth Center
Design in Business
This invitation-only event provides a small group of participants the opportunity to ‘test drive’ NewNorth Center.
Please contact info@newnorthcenter.org for more information.
NewNorth Center
Design in Business
Oyatsu is Japanese for coffee hour. At NewNorth, oyatsu is a chance once a month for anyone interested in topics related to innovation to join in a discussion with NewNorth and other guests.
NewNorth Center
Design in Business
PROGRAM OBJECTIVE
While future scenario development can take days. weeks and even months, this highly compressed workshop is designed to simulate the end-to-end process of creating a futures scenario. This one day session will provide a hands-on experience in future forecasting through the use of tools that can be practiced outside of the classroom.
COURSE CONTENT
- Hunt Statement: Framing the question requires new learning
- Trend & Issue Scanning: STEEP process, futures tools
- Divergent Exploration: Futures wheel, cross impact matrix, cluster analysis
- Converge & Synthesize: Taking a position, design brief preparation
download: NNC Future Thinking.pdf
Participants
Middle management to executive leadership (depending on scale of organization)
Class minimum of 6 participants must be met in order to conduct course
Class will not to exceed 12 participants
Class Format
- The is a one day class
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- In addition to Lloyd, NewNorth staff and faculty will be involved
Cost
$950 per participant
NewNorth Center requires 50% deposit at time of sign up with the remainder to be paid by commencement of class. Please see ‘terms & conditions’
NewNorth Center
Design in Business
PROGRAM OBJECTIVE
What if there was a perfect tool for creativity – the Swiss Army Knife for innovation?
While that one perfect tool may not yet exist, this course will expose participants to a set of tools that can help feed your company’s innovation pipeline. And give you some great decision-making tactics that work in a perfect world or one that may just contain a little dysfunction.
COURSE DESCRIPTION
This class is designed for individuals interested in discovering new tools that foster creativity and improve effectiveness in various stages of the innovation process and in overall team performance.
- Observation: See beyond the obvious
- Investigation: Cultivate data needed to pursue invention
- Ideation: Facilitate brainstorming
- Decision: Compare, evaluate, take action
- Assess: Audit the process
- Team: Recognizing and leveraging strengths
download: NNC Top Innovation Tools.pdf
Participants
While this is our tried-and-true class on Innovation Tools, this session is being specially held for people involved in green-oriented initiatives
Please contact NewNorth at .(JavaScript must be enabled to view this email address) for more infomation or to sign up.
Class Format
- The is a one day course
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty will be involved
Cost
No cost for green-oriented companies. (Normally $950)
NewNorth Center
Design in Business
NewNorth Center
Design in Business
NewNorth Center
Design in Business
NewNorth Center
Design in Business
Since Dec, 2008, Scott W. Bolinder has served as President, Global Publishing for Biblica (formerly IBS-STL Global), a worldwide non-profit ministry. His responsibilities include leading the translation and publishing aspects of Biblica. Prior to that, he served as Executive Vice President & Publisher at Zondervan, responsible for acquisitions and product development for the publishing enterprise which included Bibles, Books, Zonderkidz, Digital/Online and Vida (Spanish).
During his tenure leading the publishing enterprise, the Book Group revenues more than quadrupled and earned 47 Gold Medallions and 7 Book of the Year awards. He was with Zondervan for 19+ years and prior to that was Senior Vice President at Christianity Today, Inc. for ten years. He has been in publishing for 32 years.
Scott is a graduate of Wheaton College where he earned an English degree in 1973. He also has a master’s degree in Social Work from the University of Illinois (Chicago), which he earned in 1975. He then served four years as an Army officer fulfilling an ROTC commitment prior to beginning his publishing career.
He has been married 38 years to Jill and has one married daughter, a married son, another young adult daughter and three beautiful granddaughters! He is active at Thornapple Evangelical Covenant Church where he has served as an elder. He also serves on two non-profit boards— North Park University in Chicago and Jerusalem University College in Jerusalem, Israel.
NewNorth Center
Design in Business
This course is designed for team members and team leaders who want to optimize individual and group capabilities and bring greater value to the broader enterprise.
Building Teams for Innovative Outcomes
Please contact info@newnorthcenter.org for more information on programs, courses and opportunities.
NewNorth Center
Design in Business
Creative design manager. Over 15 years in concept development, innovative material design and sustainable product development. High energy leader of people and teams.
Design Thinking
Catherine Creamer is a business catalyst. She can bring business ideas from concept to form in early development. She combines her background in design, design management, textiles, advanced materials development, biomimicry and business development to help companies ideate products, services and businesses. Her consultancy has supported projects with Natural Capitalism Institute, Egg Strategy and DARPA among others. Catherine studied with Peter Senge and incorporates the skills of systems thinking and dialogue in her work. She excels at collaborative projects she can enhance the ability of teams to innovate.
Art
Trained as a master weaver/textile designer, she has held teaching positions at Parsons School of Design in New York City and the New School as well as held management positions in design at Herman Miller, Inc. and Interface, Inc. She founded CTD, a textile design studio in NYC in 1985. Her designs and expertise in weaving were used for projects in Asia and at the Pine Hill Navajo Nation in the US, giving women living in poverty greater income opportunities. Her woven work has been shown in galleries nationwide. She continues to work with 5-6 grade students at the local environmental school to teach them the art and craft of natural dyeing.
Earth
Catherine serves on the board of directors of West Michigan Environmental Action Council and Frederick Meijer Gardens, a nationally recognized botanical and sculpture park. As a horticulturist raising orchids and an avid naturalist, Catherine has grown in her reverence for the earth, inspiring her commitment to sustainable design practices. Understanding that viable businesses must foster environmental responsibility, she has assisted many companies with their plans to develop sustainable material technologies and innovations. She founded the Biomimicry Guild with Janine Benyus, in 2003, laying a strategic foundation for the organization it is today. More recently, she was the interface for an alliance between Cradle to Cradle protocols and Material ConneXion, Inc., establishing a global platform for sustainable material innovation.
Culture
Catherine shares her time between Michigan and Italy for both work and pleasure. A strong supporter of cultural exchange, she and her family, including siblings and children, have explored many cultures around the globe. She uses her ties and experience to consult with companies in both design and sustainability on an international basis. She has a proven track record as a resource for clients locating new design talent from Europe.
She has organized and led groups through Tuscany, enjoying the culture, art, wine and food of the region. With family in Tuscany, she is a life-long student of the culture, people and language.
NewNorth Center
Design in Business
Dick Haworth began his career in 1964 as Assistant Sales Manager when he joined his family-owned business. At that time, Modern Products, Inc. employed 79 members with sales of $1,285,000 in the partition and moveable wall business. In 1967, Dick was drafted into the U.S. Army. He was honorably discharged as a First Lieutenant in 1969.
Dick returned to the company as Executive Vice President in 1969 with responsibility for manufacturing and new product development. He was instrumental in developing the Modern Office Module system ¬- introduced in 1971 and later known as the UniGroup® Office Interior System. That same year, sales exceeded $5 million and employment reached 118 members. The company name was changed to Haworth, Inc. in 1975.
In 1976, Dick became the company’s President and Chief Executive Officer. His love for new ideas kept him involved in product development and market introduction, resulting in exciting new products. For example, Dick led the development and introduction of the industry’s first electrified, panel-based office furniture system, ERA 1R, which earned the second largest intellectual property settlement in the history of the Patent Office in 1994. He holds 14 patents for the company.
In 1994, Dick was named Chairman and CEO of Haworth. Over the next 14 years, he continued to build the company into a global, multi product line company with sales of $1.65 billion and over 7,300 members worldwide. Today, Haworth has manufacturing plants and showrooms in most major American, European and Asian cities and dealers worldwide. The company is a global manufacturer of office furniture environments, including furniture systems, desks, files, seating, movable walls, raised access floors and institutional furniture.
Dick continues as Haworth Chairman Emeritus and a Board member while remaining engaged with customers, product development, engineering and community projects – his areas of special passion.
Dick is a native of Holland, Michigan. He received a bachelor’s degree in business from Western Michigan University in 1964. Dick served as a WMU Trustee and also received the WMU Distinguished Alumni Award. He sits on the board of advisors for the Mackinac Center for Public Policy, is a member of the Business Leaders for Michigan and is involved in many community initiatives.
NewNorth Center
Design in Business
NewNorth Center
Design in Business
NewNorth Center
Design in Business
It is the goal of NewNorth Center to maintain an active blog – with new posts every two weeks (or so).
If there is a topic you want to know our thoughts on, please contact us at: info@newnorthcenter.org.
NewNorth Center
Design in Business
A key discovery in the vetting process was that ‘design thinking’ was an abundant but often underutilized skill. The rich heritage of innovation in our area was a strength that could benefit a larger number of organizations across the region – if properly leveraged and applied.
The Center has begun with a core location in Holland, Michigan, but will actively work and teach throughout the region. We will pull resources from all over North America and the world in order to deliver the content required for our clients. As our reputation and capabilities grow, we will create other core locations and continue our reach.
NewNorth Center is a non-profit, hybrid educational and business institution.
Foundation
We believe that the disciplined application of relevant design processes will accelerate innovation – and profitability – within organizations.
The Center will specialize in immersive skills training, research, executive education courses, custom interchange, regular workshops, in-depth seminars, and an annual Design in Business Summit.
NewNorth Center
Design in Business
Why Education Without Creativity Isn’t Enough
The 3 Biggest Barriers to Innovation. And How To Smash Them
There Are Three Types Of Innovation. Here’s How To Manage Them
American Firms Now Embrace Design, But They’re Aging Fast. What’s Next?
Innovation Starts With Disruptive Hypotheses. Here’s How To Create One
Building the Innovation Culture
Developing Your Creative Practice: Tips from Brian Eno
Innovation: It Isn’t a Matter of Left or Right
WEST MICHIGAN: A Design-Centric Region
NewNorth Center
Design in Business
Schoonveld joined the Hope College staff as co-director of athletics on July 1, 2009. He is a 1996 Hope College graduate who majored in kinesiology with a minor in political science. His college basketball career, first at Calvin and then at Hope, was ended by a series of knee surgeries.
Tim was employed by the Holland Christian schools from 2000-09. He was named assistant principal and athletic director of Holland Christian High School in 2006. He was the girls’ varsity basketball coach at Holland Christian High School for nine years. He was named the Class B coach of the year by the Basketball Coaches Association of Michigan in 2008 after his team advanced to the state tournament semi-finals. The 2009 team made it to the quarterfinals with a school-record 21 wins.
Schoonveld received the M.A. in sports administration from Western Michigan University in 2005.
NewNorth Center
Design in Business
- Krista Arendson, Artist, Holland MI
- Andrew Bartlett, Tiara Yachts, Holland MI
- Scott Bolinder, Biblica, Colorado Springs, CO
- Jim Brooks, Brooks Capital Management, Holland MI
- Ron Brunette, Kilwins Chocolates Franchise, Saugatuck MI
- Kevin Budelmann, People Design, Grand Rapids MI
- David Dillon, Dillon Kane Group, Chicago IL
- Rosemary Ervine, Holland MI
- Craig Hall, Lee Shore Enterprises, Holland MI
- Dick Haworth, Haworth Inc., Holland MI
- Richard Holbrook, Holbrook Design, Pasadena CA
- Bill Johnson, JJR, Ann Arbor MI
- Chuck Jones, Masco Corporation, Taylor MI
- Reed Kroloff, Cranbrook Academy of Art, Bloomfield Hills MI
- Gary Krouse, Holland MI
- Mike Lanser, Innotec, Zeeland MI
- Dean Marsman, Prince Manufacturing, Holland MI
- Andy Ogden, Art Center College of Design, Pasadena CA
- Tim Schoonveld, Hope College, Holland, MI
- David Slikkers, Tiara Yachts & Energetx Composites, Holland
- Rande Somma, Somma & Associates, Bloomfield Hills MI
- Lloyd Walker, Precurve, Austin TX
- Paul Wilbur, Aptera, Vista CA
NewNorth Center
Design in Business
Every company is a living, breathing organism with a distinct personality. Whether you realize it or not, you know “who” your company is better than anyone. That’s key, because NewNorth Center curriculum is far from one-size-fits-all. Granted, we probably won’t suggest you train Doug in accounting to fingerpaint his quarterly reports, but the opportunities for applying our
training are many.
NewNorth Center will equip you to trust your gut, along with your with intellect – to apply the design-driven processes that best suit the “who” your company is…not just the “what.” Think of flying an airplane sans instruments, or Luke hurtling through that Death Star corridor: push aside your computer guidance systems and other artificial obstructions. Sometimes piloting by sheer instinct delivers the best results.
We offer a one-of-a-kind curriculum, geared toward awakening the “right brain” of your business, but it’s ultimately up to you to make what you learn relevant to your organization. We can help.
NewNorth Center
Design in Business
A business or organization is made up of people. And it’s no secret that people can be unpredictable, fickle, volatile—from fully-loaded loose cannons, to occasionally misfiring BB guns, and everyone in between. On the flip side, these same folks can suddenly explode with pyrotechnics of brilliance and genius. Put all of this firepower together in a corporate setting, and not surprisingly, results vary.
The variables are only compounded considering that these human-powered companies must thrive in an economy fueled by relentless change. Direct command over all of these factors is out of the question. To transform your company, you really must transform its mind, from within. Yoga-mat-worthy stuff, we know, but true, nonetheless. NewNorth Center has the unique curriculum and expert faculty to instruct you in the art (and it is an art) of nurturing your company to change its corporate mind for the better.
NewNorth Center
Design in Business
America. The proverbial melting pot. Where diversity is cooked right in to our very foundational documents, monuments and creeds. We at NewNorth Center submit, however, that it’s not a pot. It’s a beaker. While many of the world’s cultures remain hamstrung by homogeny and history, the American experiment remains a bubbling cauldron of multi-cultured creativity with the burner still aflame.
Indeed, the U.S. is one dynamic “US.”
NewNorth Center is a place that not only believes in the talent of the collective American workforce, we teach you how to harness it, to the great benefit of your organization.
NewNorth Center offers several forums for learning the art of channeling our uniquely American creative culture to spark remarkable changes (for the better) in your business. Join us as we perfect the application of this precious, renewable national resource.
NewNorth Center
Design in Business
We believe the United Statesʼ single greatest asset is our creative culture.

Our tireless pursuit of new opportunities informed by diverse traditions, yields a rich history of innovation, in evidence throughout our society.

At NewNorth Center we study, develop, and teach relevant design processes used by successful innovators, people with a history of harnessing originality to move markets.

We serve leaders who are ready to infuse these processes, this appetite for generating new ideas, into their businesses.

We are looking for companies who want to embrace the art of transformative thinking – to refine themselves in a new economy of constant change.

NewNorth Center
Design in Business
An accredited graduate program in innovation studies. This program will launch once the Center has established reputation and track record. Accreditation will be acquired through educational partnership.
NewNorth Center
Design in Business
This concept is intended to be an bi-annual event, attracting national attention and building on a strong network of leading design and innovation talent. The series will also serve as a tool for marketing and outreach
Potential topics include:
– Sustainable Design
– Sustainable Mobility
NewNorth Center
Design in Business
NewNorth Center conducts innovation-based research that is proprietary to the sponsoring client.
NewNorth Center
Design in Business
Hybrid education and business projects will combine client talent and NewNorth Center faculty to address a specific innovation need within the context of a real business goal or initiative.
NewNorth Center
Design in Business
NewNorth Center leadership and faculty facilitate on-site and off-site seminars, workshops, executive retreats and public lectures relevant to our core mission.
NewNorth Center
Design in Business
NewNorth innovation principles and processes are customized to meet the needs and vocabulary of individual organizations.
Topics samples:
– New Product Development Models
– The Art & Design of Creative Teams
– Axioms & Orthodoxies
– Selling Innovation Internally
– Optimizing Connectivity
– Visual Literacy + Innovation Leadership
– Creative Tools + Business Development
NewNorth Center
Design in Business
PROGRAM OBJECTIVE
What if there was a perfect tool for creativity – the Swiss Army Knife for innovation?
While that one perfect tool may not yet exist, this course will expose participants to a set of tools that can help feed your company’s innovation pipeline. And give you some great decision-making tactics that work in a perfect world or one that may just contain a little dysfunction.
COURSE DESCRIPTION
This class is designed for individuals interested in discovering new tools that foster creativity and improve effectiveness in various stages of the innovation process and in overall team performance.
- Observation: See beyond the obvious
- Investigation: Cultivate data needed to pursue invention
- Ideation: Facilitate brainstorming
- Decision: Compare, evaluate, take action
- Assess: Audit the process
- Team: Recognizing and leveraging strengths
download: NNC Top Innovation Tools.pdf
Participants
Individuals who have high consumer contact
Class minimum of 6 participants must be met in order to conduct course
Class will not to exceed 12 participants
Class Format
- The is a one day course
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty will be involved
Cost
$950 per participant (May 25 class will be subsidized for eligible i6 grant recipients)
NewNorth Center requires 50% deposit at time of sign up with the remainder to be paid by commencement of class. Please see ‘terms & conditions’
NewNorth Center
Design in Business
Participants
Middle management to executive leadership (depending on scale of organization)
Class minimum of 6 participants but not to exceed 10 participants
Class Format
- The class is held over two consecutive days
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty as well as special guests will be involved
Cost
$3,000 per participant
NewNorth Center
Design in Business
PROGRAM OBJECTIVE
Having an innovation rich culture is an authentic claim many companies can make. And, most business analysts would agree that a culture that truly embraces innovation cannot be achieved unless the executive leadership team embraces innovation and the practices required to embed creativity.
Design Thinking for Leaders is a three-day course that will introduce participants to new methodologies in creative process, team dynamics, project framing, consumer research, scenario development, brainstorming, visualization techniques, and critique.
COURSE DESCRIPTION
This class is designed for leaders eager to cultivate an innovation culture by first themselves participating an intense,
hands-on demonstration of innovation methods and tools.
Day One: Observation & Investigation
- Design process & methodology
- Understanding cultural context
- Environment, expectations & performance
- Scenario development
Day Two: Ideation
- Tools for concept creation
- Effective methods for brainstorming
- Ideation in action
Day Three: Decision & Validation
- The art of critique
- Selling ideas
- Decision-making
- Retrospective learning
Participants
Executives, Leaders & Influencers
Class minimum of 6 participants must be met in order to conduct course
Class will not to exceed 12 participants
Class Format
- The class is held over three consecutive days
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty as well as special guests will be involved
Cost
$5,000 per participant
NewNorth Center requires 50% deposit at time of sign up with the remainder to be paid by commencement of class. Please see ‘terms & conditions’
NewNorth Center
Design in Business
Deconstruct the components involved with innovation leadership. Delve further into context, observation, and connectivity. Also explore real-world examples in use today
– Adding ‘You’ to Innovation
– Observationalism
– Development Models
– Building Inventory
– Connecting to Resources
– Appeal
– Customer Expectations
– Random to Relevant
– Case Studies
NewNorth Center
Design in Business
Taking what has been learned in courses 101 and 201 and applying it to an individual’s own business environment.
– Overview and Thesis Outline
– Innovation Process
– Strategic Alignment Process
– Industry Foresight
– Customer/Consumer Insight & Midterm Review
– Core Technology & Core Competency Assessment
– Organizational Readiness Assessment
– Implementation Plan
– Thesis Final Preparation
– Thesis Review and Graduation
NewNorth Center
Design in Business
Understand the fundamentals of innovation and how it manifests itself in people, processes and companies.
– Creativity Defined
– Creativity in Organizations
– Destroying the Myths of Creativity
– Taking Away Roadblocks to Innovation
– Discovering Your Creativity
– Innovation Boundaries
– Creative Nutrition
– Infusing Creativity into Business Models
– Framing Problems and Creative Goals Setting
NewNorth Center
Design in Business
101: Innovation & Creativity
Understand the fundamentals of innovation and how it manifests itself in people, processes and companies.
201: Character of the Innovator
Deconstruct the components involved with innovation leadership. Delve further into context, observation, and connectivity. Also explore real-world examples in use today.
301: Innovation Applied
Taking what has been learned in courses 101 and 201 and applying it to an individual’s own business environment.
download more information on the Innovation Methods Certification program: NNC_IMC_Group_2012_PRINT.pdf
Group January 2012
Tuesday Sessions
January 17, 24, 31
February 7, 14, 21, 28
March 6, 13, 20
May 15, 22, 29
June 5, 12, 19, 26
July 10, 19, 24
September 11, 18, 25
October 2, 9, 16, 23, 30
November 6, 13
Group May 2012
Thursday Sessions
May 17, 24, 31
June 7, 14, 21, 28
July 12, 19, 26
September 13, 20, 27
October 4, 11, 18, 25
November 1, 8, 15
January 17, 24, 31
February 7, 14, 21, 28
March 7, 14, 21
Group September 2012
Wednesday Sessions
September 12, 19, 26
October 3, 10, 17, 24, 31
November 7, 14
January 16, 23, 30
February 6, 13, 20, 27
March 6, 13, 20
May 15, 22, 29
June 5, 12, 19, 26
July 10, 17, 24
NewNorth Center
Design in Business
PROGRAM OBJECTIVE
As individuals, we can meet targets, achieve goals, and find a comfortable level of success Most of us have learned though, to have a significant impact on a company or an organization, it is usually most effective to take a team approach. Many companies in today’s business climate are now asking teams to focus specifically on innovation – with new products, services or process improvements. Assembling an effective team has become more complex with the expectation of innovation-rich outcomes.
This course will look beyond the individual, beyond the norm of team and focus on how to build teams that can effectively produce innovative outcomes – ultimately effecting portfolios and bottoms lines. This one-day workshop will cover the following:
COURSE DESCRIPTIONS
- The Nexus of Team: Terminology and Semantics
- Creativity and Team: Creativity and Innovation
- Process and Team: The Creative Development Journey
- People and Team: The Motivation and Behavior of Individuals, Teams, Sub-Cultures and Organizations
- Value and Team: Understanding the Expectations of High Performance Teams
- You and Team: Personal assessment
download: NNC_Building_Inno_Teams_post.pdf
Participants
Middle management to executive leadership (depending on scale of organization)
Class minimum of 6 participants must be met in order to conduct course
Class will not to exceed 12 participants
Class Format
- The class is held over two consecutive days
- Each session will provide a vibrant mix of subject matter, presentation, participation and interaction
- NewNorth staff and faculty as well as special guests will be involved
Cost
$1,000 per participant
NewNorth Center requires 50% deposit at time of sign up with the remainder to be paid by commencement of class. Please see ‘terms & conditions’
NewNorth Center
Design in Business
NewNorth Center
Design in Business
NewNorth Center
Design in Business
NewNorth Center
Design in Business
All the kit’s fit to print
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Logos
- Large Logo
- Small Logo
- Gray Scale Logo
Bio’s
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NewNorth Center
Design in Business
These programs are designed to teach executive leaders how to foster innovation cultures that integrate left and right brain thinking. Educational programming includes strategic planning, portfolio development, design thinking and organization design.
See the sub-topics listed on the left for more detail on courses that are part of the Business Studio Series.
download overview: NNC_BSS_Overview_of_Courses.pdf
NewNorth Center
Design in Business
The program mix at NewNorth Center will serve business leaders and managers who want to leverage design, creative process and innovation methodologies to enhance their product and service portfolios.
Our portfolio will feature design-centric, post-graduate business programs formulated expressly to bring increased value to local, regional and national companies and organizations. NewNorth’s goal is to help companies succeed by embedding the habits of creative thought and design methods into their business processes.
NewNorth Center will become a regional crossroads of this emergent expertise as well as a portal to the broader innovation community.

Eight Areas of Focus
Programs offered at NewNorth Center for Design in Business will reflect the need to connect business to design and design to business. See program list on left
NewNorth Center
Design in Business
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NewNorth Center
Design in Business
Timeline through and through
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Timeline Overview
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Secondary Text
NewNorth Center
Design in Business
NewNorth Center adheres to 12 core teaching approaches (Pedagogy)
- Experience-Based Learning
- Immersive Approach
- Competitive Learning Environment
- Business Simulation
- Object & Service as Product
- Project-Based Curriculum
- Environment of Demonstration
- Outcome Assessment & Critique
- Glocal Mindset
- Directed by Working Practitioners
- 3D Prototype Discovery
- Studio-Based, Boardroom-Minded
As in business, our coursework will assume and operate in an environment of competition
Students will expect careful, learned, and rigorous critique
Design process must be learned through demonstration and simulation
Understanding creative methodology requires an immersive approach
Practitioners who design for businesses provide invaluable practical experience
Famous faculty members set high expectations
True innovation requires cultural commitment
Knowledge is useful only when students see real world application
NewNorth Center
Design in Business
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Another point
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Poster Child.
Totally Cool Company
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Proin porttitor, orci nec nonummy molestie, non fermentum diam nisl sit amet erat. Maecenas ligula massa, varius a, semper congue, euismod non, mi.
NewNorth Center
Design in Business
In the meantime, explore our center, see the programs on offer, and mark your calendar.
Privacy
We do not and will not ever sell, purchase, or publish your email address to anyone. Your information above is solely used as a way for us to respond back to you.
NewNorth Center
Design in Business
An open corporate mind is not a euphemism for an anything goes mentality. “Open” means a broader, wider, thinking process that taps the best of both brain hemispheres to generate meaningful (and profitable) change in a company. Your company. However, discipline remains crucial.
Think about it. Change is easy. Tomorrow, you could declare a company-wide ban on saying the word “donut.” Or make purple polka-dot jumpsuits the corporate uniform. Random change is a no-brainer. Applying the right change that fits your company’s unique situation—that’s the product of whole-brain thinking, and NewNorth Center is the eminent school in its instruction and advancement. Plus, when the classwork ends, we continue to support and encourage, as you apply what you’ve learned in your own organization.
Make it Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.
NewNorth Center
Design in Business
Both high level business education and creative endeavors (whose fusion is the backbone of NewNorth Center) can be knocked for leaning toward the lofty or esoteric. Rest assured, we’ve installed no ivory towers here at NewNorth. At every opportunity, we’ve steered our coursework toward the practical, the experiential, and the hands-on. Workshops involve actual work, and class participation is expected, not merely encouraged. When all is said and done (emphasis on done), that same can-do spirit is then unleashed into each student’s corporate environment. Ideas learned go beyond mere theory to practical application. Dust-covered plans jump from drawing board concepts to become actionable initiatives that produce tangible, positive change. Such a phenomenal transformation might cause the resident naysayers to exclaim: “What’s happening?” The answer, of course, is: “Everything.”
Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.
NewNorth Center
Design in Business
We are a school like none other.
Yes, we boast a prestigious contributing faculty. However, we
offer courses that go well beyond Number Crunching 101. Think inspiration over invoices; symphonic over systematic. Think of it as pursuing your MBT: Master of Business Thinking. The New North Center is your unique opportunity to rise above the urgent din of deadlines and demands to put your business challenges and opportunities into context. You will learn to transcend the daily to design the lasting, guided by some of the finest minds in Art, Design and other “right brained” disciplines. Discover the power of collecting your thoughts, not squandering them in haste on the crises of
each hour.
Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.
NewNorth Center
Design in Business
Jim Brooks, Brooks Capital Management
Mabel Casey, Haworth Inc.
Denny Ellens, Hudsonville Creamery & Ice Cream Company
Craig Hall, Lee Shore Enterprises
Luciano Hernandez, Tiger Studio
Chuck Jones, Masco Corporation
Bruce Los, Gentex Corporation
Rande Somma, Somma & Associates
Randy Thelen, Lakeshore Advantage
Michael Warsaw, Johnson Controls
Executive Members
The Executive Committee of the Board will ensure this non-profit institute stays focused on its core mission, remains fiscally sound and has a for-profit sense of urgency to deliver superior value to the organizations that use its services.
NewNorth Center
Design in Business
Teaching Faculty
Our adjunct faculty is comprised of design practitioners – people with a successful record of innovating in business to bring about valuable and market changing results for their companies.
NewNorth Center
Design in Business
The Center will be led by President Nate Young, a highly successful corporate design executive and educator who has previous roots in West Michigan. Most recently, Nate served as Provost for the internationally recognized Art Center College of Design in Pasadena, California. Teaching faculty will include practicing professionals who will serve New North’s clients by invitation.
As President of NewNorth Center for Design n Business, Nate will be supported by a small staff that includes A Director of Education Programs, Director of Client Relations & Communications and a Director of Administration.
Governing Boards
NewNorth Center will be overseen by a Board composed of business and innovation leaders from the West Michigan region and national organizations.
The Executive Committee of the Board will guide the operations of NewNorth Center.
NewNorth Center will also have an international Laureate Board that includes the best and brightest designers, innovators and educators to ensure education programs reflect global best-practices at all times.
NewNorth Center
Design in Business
The program mix at NewNorth Center will serve business leaders and managers who want to leverage design, creative process and innovation methodologies to enhance their product and service portfolios.
Our portfolio will feature design-centric, post-graduate business programs formulated expressly to bring increased value to local, regional and national companies and organizations. NewNorth’s goal is to help companies succeed by embedding the habits of creative thought and design methods into their business processes.
NewNorth Center will become a regional crossroads of this emergent expertise as well as a portal to the broader innovation community.
NewNorth Center
Design in Business
Privacy
We do not and will not ever sell, purchase, or publish your email address to anyone. Your information above is solely used as a way for us to respond back to you.
Please note if you want to be on our mailing list. Only periodic messages will be sent!
NewNorth Center
Design in Business
For You
In a way, NewNorth is a mind gym. Prepare your right brain for a workout. Through an unprecedented fusion of design-focused business thought, techniques, exercises, modules, and a faculty of renowned creative intellects, NewNorth will bring balance to your brain. Suddenly, you‘ll be reaching for more than stats, reports, spread sheets and other numbers-laden tools to achieve your goals. You’ll lean on intuition, your improved visualization skills, your big picture perspective. In short, you will become the complete business powerhouse you knew you could be.
For Your Business
Why does work get such a bad rap? The daily grind. Nose to the grindstone. Grind it out. Let’s envision labor that’s less laborious. With NewNorth alumni populating more and more of your payroll, you will notice an increase in collaboration and breakthroughs. Sure, some of your team will have ideas that are off the wall. Beats them staring at it. Of course, when this new dynamism within begins to produce better products, happier clients, and other tangible positives (right down to a better top and bottom line), it’s cause for celebration. Let the only daily grind you know be the one in your espresso cup.
For Your Region
NewNorth Center knows a secret about business: it actually works better when it’s not “all business.” Financial health is key to any organization, but let’s not ignore the importance of challenge, opportunity and culture to hi-potential job seekers.The community and the region benefit from a company that attracts attention with it’s well-balanced culture. In other words, while we’re loathe to admit it, your company must be perceived, in some measure, as “cool.” The corporate-culture-changing impact of NewNorth’s courses and initiatives helps up your company’s cool factor – which in turn brightens your region’s blip on the radar of smart, talented people worldwide. Hike enough eyebrows of the best and brightest, and soon your region will enjoy the benefits of an even more diverse, skilled and vibrant population.
Best Practices
By leveraging creative capabilities along with analytical, NewNorth Center will help people develop untapped potential in themselves, their team, and their company as a whole.
NewNorth Center
Design in Business
Multiple Method Mastery
The NewNorth educational year is divided into trimesters: spring, summer, and fall. From there, the picture (as it tends to do here at NNC) departs from the typical. Business Studio courses teach executive leaders how to engender homegrown innovation cultures within their organizations. Innovation Methods and Custom Training programs put participants through intensive, measurable innovation instruction. Seminars, workshops, off-sites, summits: multiple methods for attaining a goal, you will learn, is one foundational approach to finding innovative solutions. The NewNorth Program Schedule is a testament to putting such ideas into action. Now it’s your turn.
Upcoming Courses
Top Innovation Tools; 1 day course; April 20
Building Teams for Innovative Outcomes; 1 day course; May 4
More Business Studio courses will be announced…
Innovation Methods Certification; year-long program; starts May 17, 2012
NewNorth Center
Design in Business
Below are articles about NewNorth Center specifically. We’ve also provided access to other interesting articles.
NewNorth Center
Design in Business
Overview of Costs
Cost differ from course to course depending on the content, duration, faculty and location.
Current Class Offerings
- Innovation Methods Certification – $21,000 (year-long program)
- BSS: Design Thinking for Leaders – $3,000 (3 days)
- BSS: Creativity & Teams – $2,000 (2 days)
- BSS: Top 5 Innovation Tools – $1,000 (1 day)
- BSS: Innovation Culture – $2,000 (2 days)
- BSS: Selling Innovation – $1,000 (1 day)
Location
Unless otherwise noted, classes will be conducted at
NewNorth Center, 62 East 8th Street in Holland, Michigan
NewNorth Center
Design in Business
The Last Page of the Same Ol’ Story.
When you type in your info here, you are writing the last lines of your company’s first volume. With NewNorth, a whole new book begins—and this one’s a page turner. It’s a story of how the humdrum becomes the drumbeat of a new corporate spirit; how business as usual transforms into business as useful launch pad for fresh, vision-driven initiatives; and the status quo morphs to status WHOA!
To be continued . . .
Lloyd Walker
Precurve, LLC
Throughout his career, Lloyd has provided creative foresight, innovation management and business leadership for emerging markets and technologies. Read More
Sharon Oleniczak
Sharon Oleniczak Consulting
Sharon is an independent brand and communication strategist. Her passion for graphic design has kept her focused on creating experiences and programs that make an impression and connect people with brands in meaningful ways. Read More
Steve Wilson
Headstand Media
Steve has a background in corporate digital brand messaging, management, internal & employee communications, and web communications. Read More
Richard Holbrook
RM Holbrook Associates Inc.
Richard has created best-selling products for some of the most innovative and well recognized companies in the world. Read More
Geoff Wardle
Art Center
Geoff has spent 30 years as a professional designer and design educator. Read More
Jay Frankhouse
fuel D
Over the past 20 years, Jay Frankhouse has established himself as an influential member within the global design community. Read More
Catherine Creamer
Artprize
Catherine is a Creative design manager with over 15 years experience in concept development, innovative material design and sustainable product development. Read More
Dave Muyres
Johnson Controls
Dave has returned to Johnson Controls, Inc. (JCI) as part of the Innovation Center. He had worked at JCI previously (until 2005) where he held various functional and executive management positions within the automotive division in the United States, Europe and Asia. Read More
Join Us
No one owns creativity.
You have it. I have it. Even the guy next door has it. The power is in learning what creativity is and how to fully harness it – for ourselves, our companies and our communities.
Join the movement that supports the creative class – something we are all part of.
West Mich i6 Green consortium offers scale-up, business support services
Entrepreneurs and small businesses can now apply for a range of subsidized business support and chemical production scale-up services from the MSU Bioeconomy Institute in Holland, Mich.
Companies may apply for support in developing a broad spectrum of emerging “green” technologies.
Business support services offered through i6 Green include: Business planning, Market assessment assistance, Grant-writing aid, Product, service and brand evaluation, Innovation assessment and training, Human Factors, Referrals to the investor community, and Chemical scale-up production.
Services will be provided by a consortium, which includes Lakeshore Advantage, Michigan State University, NewNorth Center, and the Prima Civitas Foundation.
http://hollandzeeland.wzzm13.com/news/news/66875-west-mich-i6-green-consortium-offers-scale-business-support-servicesThink the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Open Enrollment Courses
BUSINESS STUDIO SERIES
Top Innovation Tools for Green Companies; 1 day workshop; May 25
Future Thinking; 1 day workshop; June 29
Innovation Methods Certification; 1 year program; new class starting May 17
Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Teaching Approach
The conference room must be integrated into the studio and vice versa
A different way to learnMake It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Teaching Approach
The conference room must be integrated into the studio and vice versa
A different way to learnThink the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Join Us
No one owns creativity.
You have it. I have it. Even the guy next door has it. The power is in learning what creativity is and how to fully harness it – for ourselves, our companies and our communities.
Join the movement that supports the creative class – something we are all part of.
Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.TEDx Macatawa Includes Nate Young as Speaker
With backgrounds ranging from theater to medicine to art, the roster at March’s TEDx Macatawa is packed with speakers who will speak to different aspects of the event’s theme “Do More Good.”
Think the Way You Change
In this environment of rapid change, individuals, companies and communities are looking for anything to give them that competitive edge.
Activate your thought process.Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.Move Beyond Theory
While continuous education is commended, actually applying what you learn is where progress really happens.
Demonstrate new approaches.Make It Stick
Commitment to real change requires a whole new way of thinking and behaving.
Change. Changing. Changed.Teaching Approach
The conference room must be integrated into the studio and vice versa
A different way to learn
